What's on

This year’s show promises to be better than ever with dedicated features spotlighting publishing, animation, gaming, interiors, heritage, sports and more in a show floor which will truly bring to life the full breadth of the industry.

Beyond the Book | Brand Licensing Europe


Highlighting the success of publishing brands, this feature will showcase an exciting range of licensed product displays, daily author Q&As, ‘meet & greets’ and book signing opportunities - learn more.

Gaming & Esports | Brand Licensing Europe


This activation will celebrate the success stories from across the world of interactive entertainment providing visitors with an exciting introduction to the many potential opportunities associated with videogame and eSports licensing - learn more.

Heritage & Interiors | Brand Licensing Europe


Situated in the Brands & Lifestyle Zone, this area of the show floor will showcase the prestigious licensing programmes from four heritage brands focusing on their extension into luxury interiors. Announcement to follow.


With new exhibitors at this year’s show including Yale University, Difuzed, Tara Duncan, RSPCA, Zag Studios and Royal Horticultural Society, check out the full list of brands you could meet at BLE.


Plan 121 meetings with exhibitors using our free Matchmaking Service. Guarantee ROI from your time at BLE by planning your diary ahead of time.

Seminar Programme | Brand Licensing Europe


Develop your understanding of licensing and hear experts debate the biggest topics in the industry. Check out the programme.

License This! Competition | Brand Licensing Europe

License This!

Unlicensed brands will pitch live at the show – join the session to discover entirely new properties looking to enter the licensing industry. Find out more.​

Character Parade | Brand Licensing Europe


A BLE tradition, the 80+ characters will walk the show floor for photo opportunities. Snap a picture with your favourite characters!


This year, Brand Licensing Europe will introduce a new programme to help retailers make the most of the opportunities that licensing can offer. From creating unique product ranges to building a stronger experience in-store, licensing can help retailers to stand out on the high street.

Animation | Brand Licensing Europe


Celebrate Britain and Europe’s vibrant animation industry with exhibitors including Animaccord, Acamar, Aardman, Magic Light Pictures, Coolabi, eOne, Moomins and more in our Wednesday keynote session.

Toys | Brand Licensing Europe


With a dedicated seminar focused on the state of the toys licensing, take part in a lively discussion led by Toy World and a range of toy experts. Details to follow.

Sports | Brand Licensing Europe


Discover BLE’s largest ever collection of sports brands available for license in our dedicated Sports Zone, including FIFA, UCLA, AC Milan, French Football Federation, AS Roma, NBA, Arsenal, Portuguese Football Federation and many more.


We have created an after-hours programme to help you discover BLE’s new East London neighbourhood. Discover the restaurants, bars and shops near ExCeL and the surrounding area, including easily accessible central London and stay tuned for announcements about exclusive events.