What's on at BLE

This year’s show proved to be better than ever, with over 260+ exhibitors, an entirely new seminar programme, new after-hours programme and new dedicated features spotlighting publishing, animation, gaming, interiors, heritage, sports and more in a show floor which truly brought to life the full breadth of the industry.

Brand Licensing Europe 2019 Show Directory

Catch up on the events that unfolded at BLE 2019 from 1-3 October, from two character parades to live drawings from Mr. Men and Little Miss illustrator Adam Hargreaves to more than 25 seminar sessions - view the 2019 Show Directory.

2019 Show Directory | Brand Licensing Europe
Fashion Activation | Brand Licensing Europe

NEW! FRESH OFF THE RUNWAY

“Fresh off the Runway” saw a jaw-dropping display of Fashion x Licensing collabs on mannequins in each of the five visitor entrances at BLE from N1 through N5, as well as a specially curated License Global edit on stand E200. Find out more.

Gaming & Esports | Brand Licensing Europe

THE ARCADE

'The Arcade', the Gaming & eSports activation powered by PowerStation Studios, celebrated success stories from the world of interactive entertainment and provided an intro to videogame and eSports licensing with displays from Activision, Sybo and Bioworld. Read more.

V&A | HERITAGE x INTERIORS

HERITAGE x INTERIORS

Situated in the Brands & Lifestyle Zone, this area of the show floor showcased the prestigious licensing programmes from four heritage brands focusing on their extension into luxury interiors. Find out more.

EXHIBITOR LIST

With new exhibitors at this year’s show including Yale University, Difuzed, Tara Duncan, RSPCA, Zag Studios and Royal Horticultural Society, check out the full list of brands that exhibited at the show.

MATCHMAKING SERVICE

Plan 121 meetings with exhibitors using our free Matchmaking Service. Guarantee ROI from your time at BLE by planning your diary ahead of time.

Seminar Programme | Brand Licensing Europe

SEMINAR PROGRAMME

Develop your understanding of licensing and hear experts debate the biggest topics in the industry. Check out the programme.

Beyond the Book | Brand Licensing Europe

Beyond the Book

Highlighting the success of publishing brands, this feature showcased an exciting range of licensed product displays, daily author Q&As, ‘meet & greets’ and book signing opportunities - learn more.

Character Parade | Brand Licensing Europe

CHARACTER PARADE

A BLE tradition, the 80+ characters walked the show floor on Day 1 & 2 for photo opportunities. 

LICENSE THIS!

Unlicensed brands pitched live at the show – visitors were able to discover entirely new properties looking to enter the licensing industry. 

NEW RETAIL PROGRAMME

In 2019, we introduced a new programme to help retailers make the most of the opportunities that licensing can offer. From creating unique product ranges to building a stronger experience in-store, licensing can help retailers to stand out on the high street.

Animation | Brand Licensing Europe

ANIMATION

BLE celebrated Britain and Europe’s vibrant animation industry with exhibitors including Animaccord, Acamar, Aardman, Magic Light Pictures, Coolabi, eOne, Moomins and more in our Wednesday keynote session.

Toys | Brand Licensing Europe

TOYS

With a dedicated seminar focused on the state of the toys licensing, visitors could take part in a lively discussion led by Toy World and a range of toy experts. 

Sports | Brand Licensing Europe

SPORTS

Visitors discovered BLE’s largest ever collection of sports brands available for license in our dedicated Sports Zone, including FIFA, UCLA, AC Milan, French Football Federation, AS Roma, NBA, Arsenal, Portuguese Football Federation and many more.