**SHOW LATEST – 27th JULY 2010 – ADVANSTAR LAUNCHES LICENSE THIS! THE NEXT BIG THING.

License This! is BLE’s new licensing challenge. A short-list of four new properties, that display licensing potential, will be pitched by their creators to a panel of experts, chaired by Helen McAleer. Each finalist must persuade the panel of their property’s creative strength and its potential for successful licensing into other product categories. The audience will hear the panel offer critique and advice to each presenter and then select a winner. As well as being exciting, the session will offer valuable expert insight and advice.

The winner will receive a fully furnished stand at Brand Licensing Europe 2011 (worth £4500). License This! is open to any new property idea with its roots in publishing, art & design, or television. 

Download the License This! Application Form 

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**BRAND LICENSING EUROPE 2010 NOW A THREE DAY SHOW**

Brand Licensing Europe 2010, the definitive event for the entire European licensing industry has been extended by a third day and will now take place from September 28 – 30 at Olympia in London following overwhelming demand from exhibitors and visitors.

Brand Licensing Europe attracts over 200 exhibiting licensors and agents, representing over 2000 fashion and lifestyle brands, children’s characters, celebrities, art and image libraries, sports clubs, movies and TV shows. Now in its 12th successful year, over 4800 retail buyers, licensees, consumer goods manufacturers, ad agencies and sales promotion professionals attended from 58 countries in 2009.  They visit the show to strike up lucrative licensing partnerships with the people behind the brands and to discover what licensed products consumers will be buying in the next 12-24 months.

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