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Firstly, what is licensing?
Licensing is the process of "renting" a popular brand to use on your consumer products, and a proven way to increase sales and create new revenue streams for your business.
Brand Licensing Europe is the best way to connect with key players in licensing and brand extension.
The world's biggest brand owners, all in one place
Your free starter guide
Our Brand Licensing Handbook gives you a head-start in the world of licensing, including:
- A backstage pass to the licensing universe, unveiling diverse categories and industry secrets
- Deep dive into success stories and creative masterstrokes from powerhouses like Perry Ellis, V&A, Funko, Ford and the enchanting Peter Rabbit
- Demystify the licensing contract labyrinth, decode key lingo and harness style guides like a pro
- Ride the waves of cutting-edge trends and navigate the bustling market landscape with savvy finesse
What you should do after registering
Set up your profile
You'll receive an email from [email protected] to set up your profile in our platform. From here, you can schedule meetings, search the brand directory for who owns which brands, and plan your calendar for the show.
Pre-book your meetings
Secure face time with desired brands by scheduling meetings in advance. While walk-ons are possible, maximise your visit's ROI by sending meetings requests before you attend. Find out more here.
What you need before you go
We offer a webinar with industry association Licensing International every year - check back here for details on how/when to attend once available.
Top tips for during event
Catch our free Orientation Sessions on Days 1 & 2 of the event.
Walk the showfloor and be inspired by the thousands of products on display.
Make connections - the licensing industry is very welcoming, so make the most of the show to build your network!
Our dress code is mostly business casual. Don't forget comfy shoes!
Don't miss the character parade at 11:30 on Days 1 & 2 to snap a selfie with your favourite character.
If you're looking for insights and advice - check out the License Global Theatre sessions, accessed through our online event planner.
When & Where
2024 Dates
Tuesday 24th September: 09:00 - 17:00
Wednesday 25th September: 09:00 - 17:00
Thursday 26th September: 09:00 - 16:00
Our Venue
ExCeL London
1 Western Gateway
Royal Victoria Dock
London Docklands
E16 1XL
Website: www.excel-london.co.uk
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