Brand Licensing for Animation

WHY BRAND LICENSING?

With animation properties offering a more evergreen, unique proposition vs the larger movie franchises, it's no surprise that more and more licensees and retailers are turning to animation to extend their product ranges.

The industry is worth $280bn and is breaking records every year with Masha and the Bear holding a new Guiness World Record as the most watched animated movie on Youtube with over three billion hits. Brand Licensing enables both independent and large animation houses to grow their audiences as well as generate new revenue streams as they capitalise on an eager fan base.

BRAND LICENSING HANDBOOK

The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.

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SPECIAL REPORT: ANIME

What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands.

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CASE STUDY:
MICKEY MOUSE

From his beginnings in "Steamboat Willie" to high fashion collaborations, Mickey Mouse has come a long way in 90 years and has become an indelible piece of popular culture.

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ANIMATION AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunies available to animators, including:

A keynote on the breadth of the animation industry and the potential available
Matchmaking service for exhibitors to generate better ROI from the show

REGISTER YOUR INTEREST