WHY IS BRAND LICENSING IMPORTANT?
With animation properties offering a more evergreen, unique proposition vs the larger movie franchises, it's no surprise that more and more licensees and retailers are turning to animation to extend their product ranges.
Animation properties are finding success on new platforms, for example Masha the Bear’s record breaking YouTube success, and with new audiences, including the more recent popularity of adult animation, Rick and Morty & Sailor Moon.
ANIMATION SUCCESS STORIES IN LICENSING
“We definitely look for partners who understand the brand and are able to develop product that delivers the unique comedy of ‘Rick and Morty. In many instances, our partners are huge fans of the show, so they are able to take that fandom and translate it into product that resonates with our core audience.”
Pete Yoder, Vice President, Cartoon Network Enterprises
"If you look at the impact of mobile devices on our lives and in particular on families and children, it’s clear that the evolution of digital is really changing the whole landscape of our industry. The way people now watch and enjoy content has shifted, and we take that into account when approaching and planning our strategy."
Sandra Vauthier-Cellier, CCO, Acamar Films
ANIMATION INSIGHT 2020: DOWNLOAD THE REPORT
As the licensed animation sector continues to transcend into every demographic discover why licensing is playing a vital role in creating revenue for small animation houses to huge networks, including:
- Latest animation licensing trends
- Case studies on: Rick & Morty, The Simpsons and Sailor Moon
- Interview with Acamar Films
- List of the Top 5 Animation Brands in Licensing
ANIMATION EXAMPLES IN THE NEWS
Discover the latest news and updates within the animation licensing industry:
ANIMATION AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
ANIMATION EXHIBITORS IN 2020
BRAND LICENSING HANDBOOK
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
WHY EXHIBIT AT BLE?
Meet more than 8,000 manufacturers and retailers from 91 countries all looking for new brands to license.
WHAT'S ON AT BLE?
Explore the live activations, installations and features that took place in 2019.
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