From the moment you step onto the show floor until your final meeting ends, Brand Licensing Europe is designed to help you discover what the world of IP licensing and brand extension has to offer, and bring it to life for three days for the European market to come together and discover partnerships you never imagined.
Here's what awaits.
Imagine walking through the event doors with your schedule already packed with meetings, your route through 5,000+ brands mapped out, and your must-attend sessions bookmarked. That's the power of the Event Planner. Now all synced to your phone.
Where tomorrow's trends are revealed today. Keynotes from industry pros, case studies behind some of the best collabs. And consumer trends that will define European retail for the next two years.
These aren't just sessions; they're everything you need to know about the business of brands and fandom, curated by our expert editorial team at License Global and delivered live.
Whether you're just curious or sharpening specific skills, The Inside Track is where knowledge becomes your superpower. From licensing basics to advanced negotiation tactics, these practical sessions are led by industry veterans ready to share. Because in an industry this dynamic, there's always something new to master.
Forget forced networking. The Exchange creates space for real conversations through roundtables, speed sessions, mentor meetups, and happy hours. It's connection-building that feels natural, purposeful, and last long after the show ends. How refreshing!
Selected attendees are invited to attend exclusive studio presentations providing an early look at the world's biggest entertainment and brand franchises years before they reach the market. The brands that will define fandom in 2028-2030? You'll hear about them here first.
Invitation-only. NDA-protected. Highly confidential.
The show floor may close, but the connections keep going. The industry only meets for 3 days of the year, so let’s make every minute count!
Day one done. The drinks on us. Free bar. Relaxed atmosphere. No agenda, no formality, just the licensing community unwinding together after a successful first day. Stick around after the show floor winds down for Opening Night drinks from 5-7pm to meet new faces or continue conversations. We’ll see you there.
Brand Licensing Europe is the catalyst, but the community comes to life to create its own magic. Country meetups, bringing together communities from France to Germany. Informal gatherings that happen in and around the event. Breakfasts. After-hour events. And so much more. It's the European licensing community doing what it does best: connecting, collaborating, and a bit of fun.
Get your pass today and start planning the three days of your year that could transform your next product line and help to bring consumers the brands they love. Because the inspiration you’re looking for? It’ll be everywhere you look.
See you on the show floor.
Tuesday 28 September, 09:00-17:00
Wednesday 29 September, 09:00-17:00
Thursday 30 September, 09:00-16:00
Excel London
1 Western Gateway
Royal Victoria Dock
E16 1XL
Website: www.excel-london.co.uk