WHY IS BRAND LICENSING IMPORTANT?
Brand licensing offers opportunities for organisations in these fields to secure vital additional revenue streams through the sales of licensed merchandise whilst also increasing brand awareness. Brands such as Le Louvre, Van Gogh Museum, RSPCA and the Oxford University have showcased their rich heritage and past in new and creative ways, from Farrow & Ball x The Natural History Museum paint to Pull & Bear’s UCLA pop-up.
HERITAGE SUCCESS STORIES IN LICENSING
“Our aim is simple. To create product ranges that are every bit as diverse and inspiring as the vast array of specimens on display at the Museum.”
Maxine Lister, Natural History Museum
“Collegiate brands like Oxford offer a rich repository of authentic elements: crests and stripes from storied colleges like Christ Church and Magdalen, to legendary sports teams and their insignia”
Teri Niadna, Brandgenuity
HERITAGE INSIGHT 2020: DOWNLOAD THE REPORT
Discover how Heritage licensing offers new revenue streams and brand awareness to brands like Oxford University, UCLA, Frida Kahlo and Transport for London. In this Heritage Insight hear case studies and interviews with successful licensing programmes and discover how you can get involved.
HERITAGE EXAMPLES IN THE NEWS
Discover the latest news and updates in the heritage and non-profit licensing industry:
HERITAGE AND NON-PROFIT AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure new partnerships with over 8,000 retailers and manufacturers. With over 30% of all visitors interested in art & design, collegiate, heritage & non-profit brands, BLE offers a platform for brands ready to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
HERITAGE AND NON-PROFIT EXHIBITORS IN 2020
BRAND LICENSING HANDBOOK
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
WHY EXHIBIT AT BLE?
Meet more than 8,000 manufacturers and retailers from 91 countries all looking for new brands to license.
WHAT'S ON AT BLE?
Explore the live activations, installations and features that took place in 2019.
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