WHY BRAND LICENSING?
Brand licensing offers opportunities for organisations in these fields to secure vital additional revenue streams through the sales of licensed merchandise whilst also increasing brand awareness. Brands such as Le Louvre, Van Gogh Museum, RSPCA and the Oxford University have showcased their rich heritage and past in new and creative ways, from Farrow & Ball x The Natural History Museum paint to Pull & Bear’s UCLA pop-up.
HERITAGE SUCCESS STORIES IN LICENSING
“Our aim is simple. To create product ranges that are every bit as diverse and inspiring as the vast array of specimens on display at the Museum.”
Maxine Lister, Natural History Museum
“Collegiate brands like Oxford offer a rich repository of authentic elements: crests and stripes from storied colleges like Christ Church and Magdalen, to legendary sports teams and their insignia”
Teri Niadna, Brandgenuity
HERITAGE INSIGHTS: DOWNLOAD THE REPORT
Discover how Heritage licensing offers new revenue streams and brand awareness to brands like Oxford University, UCLA, Frida Kahlo and Transport for London. In this Heritage Insight hear case studies and interviews with successful licensing programmes and discover how you can get involved.
LICENSED HERITAGE EXAMPLES IN THE NEWS
Discover the latest news and updates in the heritage and non-profit licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
HERITAGE AND NON-PROFIT AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Event Brochure
Find out more information about exhibiting at the show, read statistics and feedback from the 2021 event, plus see the new lead generation technology we are introducing in 2022.
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