Brand Licensing for Heritage and Non Profits

WHY BRAND LICENSING?

Retail sales for Heritage and Non-Profit licensed products was worth $1.17bn in 2018.

Brand licensing offers these companies a way to secure vital additional revenue streams through the sales of licensed merchandise, all while increasing awareness for their brand. It also offers exposure to both high street and online retailers where heritage and non-profit brands wouldn’t otherwise have a presence. It’s no surprise that more and more companies are taking part, including The National Gallery, The Van Gogh Museum, The Imperial War Museum, The V&A, RSCPA and many others.

BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

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HERITAGE LICENSING SPECIAL REPORT

Gain an introduction to the heritage licensing sector worth more than $1.17bn with case studies from leading brands such as RHS, V&A, British Museum and more.

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EUROPEAN LICENSING REPORT

Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.

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HERITAGE AND NON-PROFIT AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products.

This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunities available to heritage and non-profit brands, including a brand new activation, 'HERITAGE x INTERIORS'. The feature will showcase the prestigious licensing programmes of four heritage brands, focusing on their extension into luxury interiors - expect to see displays from The Natural History Museum, Van Gogh Museum, V&A and Style Library (with Morris & Co.).