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brandlicensing
 
Brand Licensing Europe

17 - 19 November 2021

EXCEL LONDON

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      • Thank you for registering your interest | Brand Licensing Europe
    • Latest News
      • BLE Announces Fashion Theme for 2020 | Brand Licensing Europe
      • PowerStation Studios announces the final line up for 'The Arcade' at BLE | Brand Licensing Europe
      • Heritage Interiors brands participate in first ever collab at Brand Licensing Europe | Brand Licensing Europe
      • Brand Licensing Europe confirms venue and date for next 5 years | Brand Licensing Europe
      • FASHION LICENSING ON TREND AT BLE WITH NEW ‘FRESH OFF THE RUNWAY’ ACTIVATION | Brand Licensing Europe
      • E-SPORTS TAKES CENTRE STAGE WITH BLE KEYNOTE | Brand Licensing Europe
      • Update on Coronavirus (COVID-19) | Brand Licensing Europe
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    • 2021 Event Update
ATTEND
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EXHIBIT
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Brand Licensing Europe confirms new 2021 dates - read more:

BRAND LICENSING FOR HERITAGE AND NON-PROFITS

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WHY IS BRAND LICENSING IMPORTANT?

Brand licensing offers opportunities for organisations in these fields to secure vital additional revenue streams through the sales of licensed merchandise whilst also increasing brand awareness. Brands such as Le Louvre, Van Gogh Museum, RSPCA and the Oxford University have showcased their rich heritage and past in new and creative ways, from Farrow & Ball x The Natural History Museum paint to Pull & Bear’s UCLA pop-up. 

HERITAGE SUCCESS STORIES IN LICENSING

“Our aim is simple. To create product ranges that are every bit as diverse and inspiring as the vast array of specimens on display at the Museum.”

Maxine Lister, Natural History Museum

“Collegiate brands like Oxford offer a rich repository of authentic elements: crests and stripes from storied colleges like Christ Church and Magdalen, to legendary sports teams and their insignia” 

Teri Niadna, Brandgenuity

HERITAGE INSIGHT 2020: DOWNLOAD THE REPORT

Discover how Heritage licensing offers new revenue streams and brand awareness to brands like Oxford University, UCLA, Frida Kahlo and Transport for London. In this Heritage Insight hear case studies and interviews with successful licensing programmes and discover how you can get involved. 

DOWNLOAD THE REPORT
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Publishing Insights 2020

HERITAGE EXAMPLES IN THE NEWS

Discover the latest news and updates in the heritage and non-profit licensing industry:

  • Pull&Bear Launches UCLA Fashion Pop-up
  • Van Gogh Museum, Newby Teas Brew New Products
  • Ten Mins With... Maxine Lister, Natural History Museum
  • RHS Pencils-In Calendar Collab
FIND INSPIRATION
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HERITAGE AND NON-PROFIT AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure new partnerships with over 8,000 retailers and manufacturers. With over 30% of all visitors interested in art & design, collegiate, heritage & non-profit brands, BLE offers a platform for brands ready to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.

GET IN TOUCH
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walker books product

HERITAGE AND NON-PROFIT EXHIBITORS IN 2020

VIEW THE EXHIBITOR LIST
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Brand licensing Handbook cover

BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

Download
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Why Visit BLE?

WHY EXHIBIT AT BLE?

Meet more than 8,000 manufacturers and retailers from 91 countries all looking for new brands to license.

Find out more
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What's on at BLE 2019? | Brand Licensing Europe

WHAT'S ON AT BLE?

Explore the live activations, installations and features that took place in 2019.

Find out more
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Official Organiser

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SUSTAINABILITY

LICENSING MIXTAPE PODCAST

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PORTFOLIO

 

LICENSE GLOBAL

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