Do you have illustrations, designs, or animations ready for consumer products? Are you a product inventor looking to license brands? The License This! Competition could be the answer.
2021 COMPETITION - NEW CATEGORIES!
ARE YOU A DESIGNER OR ILLUSTRATOR?
With two categories - ‘Character & Animation’ and ‘Brand & Design’ aimed at unlicensed brands looking to enter the world of licensing and extend into consumer products by securing new deals or agent representation. The judges look for new creative concepts which have the potential to spread across multiple product categories.
*Please note the competition is open to any artwork, brand or character that has no merchandising deals already in place or pending.
ARE YOU A PRODUCT INVENTOR?
In partnership with Mojo Brands (UK), the Inventions / Product Innovations category is about tangible product inventions (that are patented or patent-pending) or
innovative product designs that would benefit from licensing, either through in-bound (i.e. putting a character on it to enhance it) or out-bound to a manufacturer (i.e. a wearables item that is licensed by a mass manufacturer from the inventor).
HOW DOES THE PROCESS WORK?
- Entries for the competition are free of charge; applicants are required to complete a submission form, which includes concept overview, audience target, licensed product range and detailed vision about why the idea would be suitable for licensing. The deadline to submit your entry is 11th October 2021
- All applications are reviewed by a panel of judges who select three finalists for each category that make it through to the live competition
- The finalists are required to create a video pitch about their submission which will be played during the finale
- The finale will take place at Brand Licensing Europe in front of a live audience of licensing professionals. Each video will be played and judges will ask finalists additional questions about their creation live. Judges cast their winning vote and the winners will be announced at the event
- The winners will receive support outlined below to help them develop licensing opportunities
WHAT WILL I WIN?
Character & Animation and Brand & Design Winners
1 winner per category
2 total
- 1-2-1 consultation with members of the judging panel
- Free of charge turnkey booth at Brand Licensing Europe (9sqm)
- One year's Licensing International membership
- One year's Products of Change membership
- Free of charge ticket to Brand & Licensing Innovation Summit (London, June 2022)
Inventions / Product Innovations Category Winner
1 winner for this category
Developed in partnership with Mojo Nation
- 1-2-1 consultation with members of the judging panel and Mojo Nation
- Free of charge turnkey booth at Brand Licensing Europe (9sqm)
- One year's Licensing International membership
- One year's Products of Change membership
- Free of charge ticket to Brand & Licensing Innovation Summit (London, June 2022)
HOW WAS THE COMPETITION INTRODUCED?
For the past 8 years, License This! has run at Brand Licensing Europe and has seen some incredible winners go on amazing journeys into the world of licensing using this competition as a launch pad. At Licensing Expo, we launched Pitch the Brand for inventors in 2018 in partnership with InventHelp, so decided to merge both across the 2 events to bring the same opportunities to each market. In 2021, Licensing Expo will welcome the License This! categories aimed at illustrators and designers, while BLE will welcome the 3rd new category aimed at inventors in partnership with Mojo Nation.
SUBMIT YOUR ENTRY TODAY!
I'm a designer or illustrator
I'm a product inventor
"I have made connections I would never have hoped for since winning License This! and am in talks about a number of exciting collaborations that I will hopefully be able to launch at this year's Brand Licensing Europe."
Rosie Books, Opera Little, Winner of License This! 2019
Official Organiser
Official Publication
Official Sponsor
