Do you own the rights to a brand, property or creative asset that is ready for brand licensing? Are you looking to develop partnerships for consumer products for your brand(s)? The License This! competition could be the answer.
2020 COMPETITION
Following a record number of entries in 2019, our two categories Character & Animation and Brand & Design, are opening again for submissions.
The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brands into the global licensing industry. The judges are looking for new creative concepts which have the potential to spread across multiple product categories. It is open to any artwork, brand or character that has no merchandising deals already in place or pending.
The finalists chosen will be invited to pitch their concepts live in front of a panel of expert industry judges and to an audience of manufacturers, retailers and brand owners at BLE.
This year’s winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support and legal consultation from competition sponsor Wynne-Jones.
2020 TIMELINE
- Applications Open – Wednesday 27th May
- Applications Close – Thursday 27th August
- Judging Day – Friday 11th September
- Finalists Announced – w/c 14th September
- Live Competition at BLE – Thursday 8th October
- Winners announced - Thursday 8th October
For any additional queries on the competition please email [email protected].
2020 JUDGES
Will Stewart, Founder & Managing Director, The Point. 1888
Victor Caddy, Director and Trade Mark & Design Attorney, Wynne-Jones
Sarah Ward, Chief Executive, The Giftware Association
Ruth Golightly, Head of Buying, Asda
Nico Franks, Editor, C21 Kids
Kirsty Barr, Client Services
Manager, Wynne-Jones
Jehane Boden-Spiers, Founder, JEHANE Ltd
Ian Downes, Director, Start Licensing
Sarah Lawrence, Director, This is Iris
Dan Grant, Licensing Director, Danilo Promotions
Clare Piggot, Managing Director, Larkshead Media
Stuart Cox, Owner, I Like Birds
Vicki Thomas, Owner, Vicki Thomas Associate
Emily Aldridge, Head of Licensing, GB eye Ltd
2019 WINNERS
OPERA LITTLE
CARROT AND TOAST
SPONSORED BY
Thank you to our sponsors Wynne-Jones who will provide legal consultation for all finalists as well as joining the judging panel.
" For start-ups this is such a great initiative at getting a 'foot in the door' to such a thriving industry; licensing is a crowded space and getting that all important first-deal or first-break is crucial but can take time. License This! gives brand innovators the perfect platform to shine, and get noticed. At Wynne-Jones we know one of the first steps any creator should take is safeguarding their IP. We are delighted to sit alongside this year's judges, to help make License This! a truly great opportunity for the lucky winners."
Victor Caddy, Director, Trade Mark & Design Partner, Wynne-Jones IP
Official Publication
Official Sponsor
