Do you own the rights to a brand, property or creative asset that is ready for brand licensing? Are you looking to develop partnerships for consumer products for your brand(s)? The License This! competition could be the answer.
"I have made connections I would never have hoped for since winning License This! and am in talks about a number of exciting collaborations that I will hopefully be able to launch at this year's Brand Licensing Europe."
Rosie Books, Opera Little, Winner of License This! 2019
2020 COMPETITION
With two categories Character & Animation and Brand & Design opened for submissions this year was the perfect chance to highlight your IP/ brand to a panel of Licensing experts.
The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brands into the global licensing industry. The judges look for new creative concepts which have the potential to spread across multiple product categories. It is open to any artwork, brand or character that has no merchandising deals already in place or pending. Note that the 2020 competition has now ended.
The finalists chosen are invited to pitch their concepts online in front of a panel of expert industry judges and to an audience of manufacturers, retailers and brand owners.
The winners will receive a free exhibition stand at the next edition of Brand Licensing Europe, one year’s Licensing International membership, PR support and legal consultation from competition sponsor Wynne-Jones.
2020 WINNERS
OWL'S NEST BY GINGER BETTY
EEJITS
What are you waiting for? If you feel like you’ve got a great brand or property idea and want the world to know about it, there’s no better way to get it in front of the right people! Who knows, where it will take you next!
Drew Bristow, Carrot and Toast, Winner of License This! 2019
2020 JUDGES
Kelvyn Gardner, Chair of the Judging Panel
Managing Director, Asgard Media
Victor Caddy, Director and Trade Mark & Design Attorney, Wynne-Jones
Sarah Ward, Chief Executive, The Giftware Association
Will Stewart, Founder & Managing Director, The Point. 1888
Ruth Golightly, Head of Buying, Asda
Kirsty Barr, Grapevine PR
Jehane Boden-Spiers, Founder, JEHANE Ltd
Ian Downes, Director, Start Licensing
Nico Franks, Editor, C21 Kids
Dan Grant, Licensing Director, Danilo Promotions
Clare Piggot, Managing Director, Larkshead Media
Stuart Cox, Owner, I Like Birds
Sarah Lawrence, Director, This is Iris
Vicki Thomas, Owner, Vicki Thomas Associate
Ben Woodman, Commercial Manager, GB eye Ltd
2019 WINNERS
OPERA LITTLE
CARROT AND TOAST
SPONSORED BY
Thank you to our sponsors Wynne-Jones who will provide legal consultation for all finalists as well as joining the judging panel.
" For start-ups this is such a great initiative at getting a 'foot in the door' to such a thriving industry; licensing is a crowded space and getting that all important first-deal or first-break is crucial but can take time. License This! gives brand innovators the perfect platform to shine, and get noticed. At Wynne-Jones we know one of the first steps any creator should take is safeguarding their IP. We are delighted to sit alongside this year's judges, to help make License This! a truly great opportunity for the lucky winners."
Victor Caddy, Director, Trade Mark & Design Partner, Wynne-Jones IP
Official Organiser
Official Publication
Official Sponsor
