Do you have illustrations, designs, or animations ready for consumer products? Are you a product designer or inventor? The Kelvyn Gardner License This! Competition could be the answer.
ENTRIES FOR 2021 ARE NOW CLOSED
2021 Competition - New Categories!
ARE YOU A DESIGNER OR ILLUSTRATOR?
With two categories - ‘Character & Animation’ and ‘Brand & Design’ aimed at unlicensed brands looking to enter the world of licensing and extend into consumer products by securing new deals or agent representation. The judges look for new creative concepts which have the potential to spread across multiple product categories.
*Please note the competition is open to any artwork, brand or character that has no merchandising deals already in place or pending.
ARE YOU A PRODUCT INVENTOR OR PRODUCT DESIGNER?
In partnership with Mojo Brands (UK), the Product Design category offers a valuable springboard for inventors and designers keen to break into the sector. Applicants for the product design category will be asked to submit a design for a desktop product, such as a mouse, coffee mug, desk tidy or USB stick, drawing inspiration from Aardman’s award winning IP – Morph.
ENTRIES FOR 2021 ARE NOW CLOSED
How Does the Process Work?
- Entries for the competition are free of charge; applicants are required to complete a submission form, which includes concept overview, audience target and detailed vision about why the idea would be suitable for licensing. The deadline to submit your entry is 11th October 2021
- All applications are reviewed by a panel of judges who select three finalists for each category that make it through to the live competition
- The finale will take place at Brand Licensing Europe in front of a live audience of licensing professionals. Judges cast their winning vote and the winners will be announced at the event
- The winners will receive support outlined below to help them develop
What Will I Win?
Character & Animation and Brand & Design Winners
1 winner per category
2 total
- 1-2-1 consultation with members of the judging panel
- Free of charge turnkey booth at Brand Licensing Europe (9sqm)
- One year's Licensing International membership
- One year's Products of Change membership
Product Design Category Winner
1 winner for this category
Developed in partnership with Mojo Nation
- 1-2-1 consultation with member/s of the judging panel and Mojo Nation after the competition
- Display space at Brand Licensing Europe to present winning product/s
- One year's Licensing International membership
- One year's Products of Change membership
ENTRIES FOR 2021 ARE NOW CLOSED
2021 Judges
Phil King
Managing Director, Trademark Products Ltd
Ian Downes
Director, Start Licensing
Chairman of the Judging Panel
Sabrina Segalov
Senior International Licensing Manager, Sanrio Global Limited
Emily Aldridge
Head of Global Licensing, Abysse Corp
Dan Grant
Licensing Director, Danilo
Teri Niadna
Managing Director, Brandgenuity
Sarah Ward
Chief Executive, The Giftware Association
Clare Piggott
Managing Director, Larkshead Licensing Ltd
Billy Langsworthy
Co-Founder, Mojo Nation & Brands Untapped
Sarah Lawrence
Director, This Is Iris
Jehane Boden Spiers
Founder, JEHANE Ltd
Karen Hewitt
Buying Director, Character.com
Dale Boreham
Senior Design Manager, Moonpig
Maxine Lister
Head of Licensing, Natural History Museum
Rob Goodchild
Commercial Director, Aardman
"I have made connections I would never have hoped for since winning License This! and am in talks about a number of exciting collaborations that I will hopefully be able to launch at this year's Brand Licensing Europe."
Rosie Books, Opera Little, Winner of License This! 2019
COLOUR FOR KELVYN
The second day of Brand Licensing Europe 2021 (18th November) will be called "Colour for Kelvyn" day. Attendees are invited to wear bright colours in honour of Kelvyn's love for eye-catching jackets and make a donation in his name to industry charity The Light Fund.
Kelvyn Gardner had been working with the License This! initiative from it's first iteration, chairing the judging panel and acting as one its biggest advocates. We hope as many visitors as possible will join us in paying tribute to him at BLE 2021.
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