With two categories - ‘Character & Animation’ and ‘Brand & Design’ aimed at unlicensed brands looking to enter the world of licensing and extend into consumer products by securing new deals or agent representation. The judges look for new creative concepts which have the potential to spread across multiple product categories.
*Please note the competition is open to any artwork, brand or character that has no merchandising deals already in place or pending.
In partnership with Mojo Brands (UK), the Product Design category offers a valuable springboard for inventors and designers keen to break into the sector. Applicants for the product design category will be asked to submit a design for a desktop product, such as a mouse, coffee mug, desk tidy or USB stick, drawing inspiration from Aardman’s award winning IP – Morph.
Character & Animation and Brand & Design Winners
1 winner per category
2 total
Product Design Category Winner
1 winner for this category
Developed in partnership with Mojo Nation
The second day of Brand Licensing Europe 2021 (18th November) will be called "Colour for Kelvyn" day. Attendees are invited to wear bright colours in honour of Kelvyn's love for eye-catching jackets and make a donation in his name to industry charity The Light Fund.
Kelvyn Gardner had been working with the License This! initiative from it's first iteration, chairing the judging panel and acting as one its biggest advocates. We hope as many visitors as possible will join us in paying tribute to him at BLE 2021.