Delivered at Brand Licensing Europe in partnership with industry association Licensing International, Licensing U is a fast-track programme to teach you everything you need to know about the $300bn licensing industry and helps you to prepare for your visit to BLE this September.
Licensing U highlights include:
6 educational training sessions
Delivered ahead of the event, available on-demand to watch before you come to the show. These will cover everything from the basic terminology to the legal side and are delivered by industry experts.
Practical downloadable materials
A contract template, style guide examples to best showcase your brand and more. Materials worth over
£1,000!
Concierge support to book your meetings
As part of your ticket, you will have 1-2-1 support with identifying the brands you can meet, managing outreach and securing meetings to improve ROI from your visit.
Networking & Mentoring during the event
Enjoy two in-person networking sessions to make connections and enjoy face-to-face time with the industry! Ask for guidance, build relationships and start your licensing journey at Europe's leading event for brand extension.
Who is this programme for?
In short, anyone new to licensing or looking to improve their understanding of brand licensing. Brand Licensing Europe takes place in September and brings together all the key players under one roof so make sure you’re ready; know which questions to ask and who to meet with ahead of your visit. We understand that coming to the show is a big investment, so this programme has been specially curated with Licensing International to bring you the critical information you need and facilitate connections.
If you are any of the following:
- Own a brand and want to understand more how to extend it into different product categories or territories but don't feel ready to invest in a booth to exhibit
- Manufacture products and would like to leverage products for your next range to reach new fan bases
- Are a retailer and would like to understand how to tap into the opportunity that brand licensing presents to engage with consumers using brand they love
Then this course is for you!
How much does it cost to take part?
£350* (save £250!)
Introductory rate for 2022
Valued at over £600, we are introducing Licensing U to BLE for the first time with a reduced rate of £350, offering a £250 saving for the launch year!
£245*
Early Bird - available until September 2nd
Benefit from a 30% discount on the introductory rate.
£225*
Online-only content
Can't join us in-person? Benefit from all the online materials.
To secure your ticket for Licensing U, simply upgrade and include it as part of your event registration. If you're already registered for BLE, you can upgrade in the Event Online Platform and add it to your pass.
Spaces for the in-person portion are limited to 250 due to capacity restrictions for the networking events so secure your Licensing U ticket today!
*Licensing International members can enjoy a 10% discount on their ticket. Start-ups and small businesses of up to 5 employees can enjoy a 40% discount on their pass. Students can access the content free of charge. Please contact [email protected] to retrieve your discount code; you may be asked to provide proof to benefit from this discounted rate.
Take your first steps into brand licensing
In preparation for the event later this year, you can enjoy our ultimate guide to the brand licensing industry – download your free handbook now and take your first step to becoming a licensing pro! The guide contains:
- Insight into the business of licensing and the different categories
- Case studies and style guides from leading brands
- A breakdown of the licensing contract, key terminology, style guides and more
- Analysis of top trends and a breakdown of the overall market
Frequently Asked Questions
Tickets for Licensing U are non-refundable, however you can transfer your ticket to a colleague from the same organisation (one-time transfer only). Simply notify [email protected] with the name of your colleague to update your pass.
If you are a Licensing International member, small business owner or student in higher education, you can enjoy a discounted rate on Licensing U. Please contact [email protected] for the promotional code information.
As part of your Licensing U pass, you will gain access to the following in-person elements:
- Orientation Session & Show Tour – Happening from 9.30 to 10.30am in the License Global Theatre on Tuesday 20 September and Wednesday 21 September
- Speed Networking – taking place from 12.00 to 12.45pm on Tuesday 20 September in the Exhibitor Lounge
- Mentoring Session – taking place from 12.00 to 12.45pm on Wednesday 21 September in the Exhibitor Lounge
Once registered, you will gain access to the Event Online Platform – click here to find out more. You will be contacted by the dedicated Concierge team at [email protected] to understand your meeting requirements and help you to make the most of the online platform. While we cannot guarantee meetings, we will do our best to help you secure time with the brands you want to meet.
Please contact [email protected].
Delivered in partnership with Licensing International
Official Organiser
Official Publication
Official Sponsor
