Start Your Licensing Journey with Licensing U
Licensing U brings you everything you need to know about the $292bn licensing industry. Organized by Licensing International, Licensing U is made up of three content tracks:
- A full breakdown of the ‘basics’ of licensing to introduce newcomers to all aspects of this growing industry
- A spotlight on key industry segments such as Art & Design, Fashion & Lifestyle, Collaborations or Location-Based Entertainment
- More advanced sessions on Tactics to Strategy for the latest topics and trends
Licensing U is offered as part of Brand Licensing Europe in 2021, taking place from 17-19 November. Passes for Licensing U can be purchased when registering for Brand Licensing Europe.
Simply upgrade your free event pass when signing-up to attend. All Licensing U content will become available on November 22nd and will remain available on-demand for 3 months.
One Pass, Three Content Tracks
Basics of Licensing
Designed for licensing newcomers and those interested in learning more about the industry, Licensing U’s "Basics" track offers an introduction to how the licensing business works; contracts and other legal basics; royalty rates, style guides, retail development and more.
Spotlights
Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s Spotlights. The sessions will focus on specific areas such as art & design, corporate brands, celebrities & influencers, sports, entertainment, collaborations, and location-based entertainment.
Tactics to Strategies
Aimed at the more seasoned licensing professionals, Licensing U's "Tactics to Strategies" track offers more advanced
sessions and will tackle some of the latest topics and trends impacting today’s licensing industry, including eSports, NFTs and more.
The Basics of Licensing
The Changing Face of Retail
The Key to Successful Partnerships & Collaborations
Working with Agents & Consultants
How Do I Sign Up?
Licensing U is part of this year’s Brand Licensing Europe program. You will be given the option to add a Licensing U pass when registering for the event.
The content will be available straight after Brand Licensing Europe on November 22nd and will remain accessible on-demand for 3 months after the event ends so you can return to it at any time.
How Much Does It Cost?
Access to Licensing U’s exclusive content costs just £116 with our early bird rate – take advantage by booking today! You can find the full rate breakdown below:
EARLYBIRD RATE (20% OFF)
Offer ends 10th October*
All-Access Pass: £116
STANDARD RATE
All-Access Pass: £145
IN-PLATFORM
All-Access Pass: £160
*Licensing International members can enjoy a discount on their rate - simply get in touch at [email protected] to receive the discount code; qualified retailers can enjoy the content free of charge (verification necessary).
Get Started Today
In preparation for the event later this year, you can enjoy our ultimate guide to the brand licensing industry – download your free handbook now and take your first step to becoming a licensing pro! The guide contains:
- Insight into the business of licensing and the different categories
- Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more
- A breakdown of the licensing contract, key terminology, style guides and more
- Analysis of top trends and a breakdown of the overall market
Here is a taster of the 2019 curriculum at Licensing Expo to see what great content you can expect:
Frequently Asked Questions
Absolutely! Simply Edit your registration or contact our customer service team who can assist you with the upgrade.
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