Brand Licensing Europe returns to ExCeL London from November 17-19, with exhibitors spanning across a range of categories, a new theme highlighting "What's Next" for multiple sectors, exciting seminar content and more!
See what you can expect from the in-person event this year:
Online Opportunities - 30 November & 1 December
Brand Licensing Europe's in-person event is supported by an online platform to bring you the latest trends and help you to reconnect in more ways, offering additional ROI than ever before!
Once the in-person event ends, enjoy all sessions on-demand in the platform and schedule follow-up meetings with exhibitors on 30 November - 1 December.
New: Licensing U
Learn everything they need to know about the licensing industry with this essential course.
Online Sessions Agenda
Enjoy on-demand sessions in the online platform, available from 22nd November for 3 months.
Online Meetings
Connect with exhibitors you weren't able to meet within-person for 2 days of follow-up meetings.
MEETING SERVICE
Plan 121 meetings with exhibitors using our free Matchmaking Service.
Guarantee ROI from your time at BLE by planning your diary ahead of time.
EXHIBITOR LIST
Find out which brands you can meet this November with 150+ exhibitors confirmed across gaming, sports, heritage, art, entertainment and more.
Live Content on the Show Floor
Keynotes
This year's live keynotes included Team GB on Day 1 and ViacomCBS executives on Day 2.
License This! Competition
The Kelvyn Gardner License This! competition returned in 2021 with a brand new category.
Retail Trends Lounge
The Retail Trends Lounge offered a fully fledged retail content programme.
Style Sisters
Celebrities’ favourite duo, Style Sisters joined us for an insight into their incredible skill set detoxing, styling and organising homes.
Character Parade
The much-loved character parade returned with 60+ favourite characters walking through the show.
Colour for Kelvyn
The industry came together to pay tribute to industry veteran Kelvyn Gardner on Day 2 of BLE by wearing colourful clothing in honor of his vibrant jackets.
Branded Clothes Swap
Old items of branded clothing were swapped for new ones in the branded clothes swap.
2021 Theme: What's Next
'What's Next' at Retail
Dedicated sessions on 'what's next' for retailers, experiential features showcasing how brands can come to life at retail and more.
Sustainability Activation
This feature consisted of 6 unique zones highlighting examples of sustainable innovation from across the licensing industry.
Who's next?
Visitors could discover the trailblazers who are making changes in licensing and how they’re doing it in the new Agents of Change gallery.
Bars and Networking Opportunities
The colourful bars of BLE are back! Catch-up over a coffee or lunch with industry peers and join us for 'Welcome back' drinks reception at the bars on Day 1 of the event from 5-7 pm.
Crunchyroll Bar
BLE Bar
Motul Lifestyle Cafe
Official Organiser
Official Publication
Official Sponsor
