Brand Licensing Europe returns to ExCeL London from November 17-19, with exhibitors spanning across a range of categories, a new theme highlighting "What's Next" for multiple sectors, exciting seminar content and more!
See what you can expect from the in-person event this year:
2021 Theme: What's Next
'What's Next' at Retail
Enjoy dedicated sessions on 'what's next' for retailers, experiential features showcasing how brands can come to life at retail and more.
Sustainability Activation
This feature will consist of 6 unique zones highlighting examples of sustainable innovation from across the licensing industry.
Who's next?
Discover the trailblazers who are making changes in licensing and how they’re doing it in the new Agents of Change gallery at the show!
MEETING SERVICE
Plan 121 meetings with exhibitors using our free Matchmaking Service.
Guarantee ROI from your time at BLE by planning your diary ahead of time.
EXHIBITOR LIST
Find out which brands you can meet this November with 150+ exhibitors confirmed across gaming, sports, heritage, art, entertainment and more.
Live Content on the Show Floor
Keynotes
Be inspired by this year's live keynotes, including Team GB on Day 1 and ViacomCBS executives on Day 2.
License This! Competition
The Kelvyn Gardner License This! competition returns in 2021 with a brand new category.
Retail Trends Lounge
Check out the exclusive retail programme, available in the Retail Trends Lounge.
Character Parade
Returning this year, the much-loved charcater parade will see 60+ favourites walk through the show at 11.30 am on Days 1 & 2 of BLE.
Colour for Kelvyn
Join us in paying tribute to industry veteran Kelvyn Gardner on Day 2 of BLE - wear your most colourful clothing in honour of his vibrant jackets!
Branded Clothes Swap
Bring an old item of branded clothing to the event, donate to industry charity The Light Fund, and swap it for another piece of apparel in this year's branded clothes swap.
Bars and Networking Opportunities
The colourful bars of BLE are back! Catch-up over a coffee or lunch with industry peers and join us for 'Welcome back' drinks reception at the bars on Day 1 of the event from 5-7 pm.
Crunchyroll Bar
Catch-up with industry peers in this 'animation haven' in the Crunchyroll Bar - stand #C131
BLE Bar
Located in the center of the show floor, grab a drink or snack from the BLE
Bar - stand #C191
Motul Lifestyle Cafe
Be taken back in time in this vintage Motul Lifestyle Cafe, located on stand #C210
'Welcome Back' drinks on Day 1!
5-7pm Wednesday 17th November on the show floor
Head to one of the three bars to pick up your complimentary drinks! Team BLE and Licensing International invite you to join us for a welcome back drinks (or two!) on the evening of day one. Invites open to all exhibitors and attendees.
Simply register to attend BLE to RSVP to the Drinks:
Online Opportunities - 30 November & 1 December
Brand Licensing Europe's in-person event is supported by an online platform to bring you the latest trends and help you to reconnect in more ways, offering additional ROI than ever before!
Once the in-person event ends, enjoy all sessions on-demand in the platform and schedule follow-up meetings with exhibitors on 30 November - 1 December.
New: Licensing U
Learn everything they need to know about the licensing industry with this essential course.
Online Sessions Agenda
Enjoy on-demand sessions in the online platform, available from 22nd November for 3 months.
Online Meetings
Connect with exhibitors you weren't able to meet within-person for 2 days of follow-up meetings.
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