This year’s show proved to be better than ever, with over 260+ exhibitors, an entirely new seminar programme, new after-hours programme and new dedicated features spotlighting publishing, animation, gaming, interiors, heritage, sports and more in a show floor which truly brought to life the full breadth of the industry.
MEETING SERVICE
Plan 121 meetings with exhibitors using our free Matchmaking Service. Guarantee ROI from your time at BLE by planning your diary ahead of time.
EXHIBITOR LIST
Find out who exhibited in 2019 across gaming, sports, heritage, art, entertainment and more.
2019 HIGHLIGHTS
BEYOND THE BOOK
Highlighting the success of publishing brands, this feature showcased an exciting range of licensed product displays, daily author Q&As, ‘meet & greets’ and book signings.
THE ARCADE
'The Arcade', the Gaming & eSports activation powered by PowerStation Studios, celebrated success stories from the world of interactive entertainment and provided an intro to videogame and eSports licensing with displays from Activision, Sybo and Bioworld.
HERITAGE x INTERIORS
Situated in the Brands & Lifestyle Zone, this area of the show floor showcased the prestigious licensing programmes from four heritage brands focusing on their extension into luxury interiors.
SEMINAR PROGRAMME
Develop your understanding of licensing and hear experts debate the biggest topics in the industry.
LICENSE THIS!
Unlicensed brands pitched live at the show. It was the sessions discover entirely new properties looking to enter the licensing industry. Find out more
CHARACTER PARADE
A BLE tradition, the 80+ characters walked the show floor for photo opportunities. Snap a picture with your favourite characters!
ANIMATION
Celebrate Britain and Europe’s vibrant animation industry with exhibitors including Animaccord, Acamar, Aardman, Magic Light Pictures, Coolabi, eOne, Moomins and more in our Wednesday keynote session.
TOYS
With a dedicated seminar focused on the state of the toys licensing, attendees took part in a lively discussion led by Toy World and a range of toy experts in the License Global Theatre.
SPORTS
2019 was BLE’s largest ever collection of sports brands available for license. Located in our dedicated Sports Zone, bradns included FIFA, UCLA, AC Milan, French Football Federation, AS Roma, NBA, Arsenal, Portuguese Football Federation and more.
NEW RETAIL PROGRAMME
In 2019, we introduced a new programme to help retailers make the most of the opportunities that licensing can offer. From creating unique product ranges to building a stronger experience in-store, licensing can help retailers to stand out on the high street.
AFTER-HOURS
We have created an after-hours programme to help you discover BLE’s East London neighbourhood. Discover the restaurants, bars and shops near ExCeL and the surrounding area, including easily accessible central London and stay tuned for announcements about exclusive events.
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