HOW TO LICENSE YOUR BRAND
(without losing your mind)
The steps, the pitfalls, and who can help along the way.
YOUR ROADMAP IN 6 STEPS.
1.
Is your brand ready?
Check you've got a brand people care about, plus the basics to protect it.
2.
Dream big
Decide what you want licensing to do for you, and which products fit.
3.
Find your match
Look for partners who make things well and love your brand as much as you do.
4.
Nail the pitch
Show why your brand will sell, in a way partners can say yes to.
5.
Seal the deal
Agree the terms, the royalties and how your brand gets looked after.
6.
Keep it growing
Support your partners, check the products and build on what works.
WHERE TO GO NEXT?
Media
Do your homework
Handbooks and special reports to understand the market.
Licensing Unlocked
Learn from the best
Video lessons from some of the brightest minds in licensing.
Events
Get in the room
Meet the people who make deals happen at Brand Licensing Europe.
License Global
Stay in the loop
The news, deals and trends, delivered to you.
ROOKIE MISTAKES.
(So you can skip them)
1.
Choosing partners on price alone.
2.
Skipping the homework on your brand.
3.
Signing before your understand the terms.
4.
Forgetting about life after the deal.
READY TO FIND OUT IF YOUR BRAND IS READY?
