DISCOVER THE WIDEST RANGE OF BRANDS
AVAILABLE FOR LICENSE IN EUROPE
Customers fall in love with brilliant brands. And they want to tell the world all about it, from the clothes on their backs to the art on their walls. But it doesn't happen by accident. Brand licensing is a powerful and intoxicating way to build lasting relationships between fans and brands.
Guinness, Tour de France, Primark, Stranger Things, Zara, even Peppa Pig and Pokémon: they've all understood the power of embracing brand licensing. And it all starts with a conversation. So get Brand Licensing Europe in your diary and see where the magic of licensing could take your brand.
THE WORLD'S BIGGEST BRANDS, ALL IN ONE PLACE
WHAT YOU'LL EXPERIENCE...
THE SHOW FLOOR: EUROPE'S LARGEST SHOWCASE
All the brands you can imagine under one roof. And thousands more. From big blockbusters to sports legends, heritage institutions, food & beverage iconic brands, gaming sensations and more.
STRATEGIC MEETINGS THAT MOVE BUSINESS FORWARD
Use our Event Planner to schedule meetings, before you arrive, with the brands and find your perfect licensing match.
INSPIRATIONAL CONTENT & KEYNOTES
Industry experts reveal consumer trends, strategic insights, and case studies from groundbreaking collaborations, with every session delivers actionable intelligence.
NETWORKING, EVERYWHERE
The best connections often happen spontaneously: the bar, drinks reception, the queue at lunch. We’ve also created plenty of timed events to meet & connect. You're not just attending an event; you're stepping into a world of opportunity.
AN A-Z OF RETAIL IN ONE ROOM
WHERE BRANDS DO BUSINESS
IT ALL STARTS WITH BEING IN THE ROOM
Not all attendees need the same experience. Some come to explore, others come to learn. Choose the pass that matches your goals and get exactly what you need to make Brand Licensing Europe work for you.
SHOWCASE YOUR BRAND
Thousands of retailers and manufacturers walk our show floor searching for their next opportunity. A stand at Brand Licensing Europe is the best way to turn your brand into a revenue-generating powerhouse by unlocking the power of fandom. Don't get lost among thousands of attendees. Unleash your brand's full potential with an unmissable stand.
NEW HERE? WE'VE GOT YOU COVERED
Brand licensing is all about how your favourite characters end up on t-shirts, how museum art becomes homeware, how sports teams inspire fashion collections. Check out our free guide, educational content, case studies and everything else you need to get started in this wonderful industry.
MAKE THE LOGISTICS EASY AS 1-2-3
STAY CLOSE TO THE ACTION
Book with our official accommodation partner and wake up minutes from the show floor. Special rates. Prime locations. Zero stress.
TRAVEL PLANS? SORTED.
Our official travel partners offer exclusive rates and flexible options; because getting here should be the least of your worries.
WHEN & WHERE
2027 DATES
Tuesday 28 September, 09:00-17:00
Wednesday 29 September, 09:00-17:00
Thursday 30 September, 09:00-16:00
VENUE INFO
Excel London
1 Western Gateway
Royal Victoria Dock
E16 1XL
Website: www.excel-london.co.uk