License This! competition

Do you own the rights to a brand, property or creative asset that is ready for brand licensing? Are you looking to develop partnerships for consumer products for your brand(s)? The License This! competition could be the answer.

The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brand. With more submissions than ever before, last year's competition introduced a new category to better reflect the variety of entries. The two categories are Character & Animation and Brand & Design. The finalists chosen will pitch against one another live at the show to win one of two free stands at BLE 2020 and a Licensing International membership for one year.

Entries will close on 29th August.

To enter, download the form, complete it and send it back to [email protected].

License This! Judges

BLE License This! Judges

Sponsored by


Thank you to our sponsors Wynne-Jones who will provide legal consultation for all finalists as well as joining the judging panel.

" For start-ups this is such a great initiative at getting a 'foot in the door' to such a thriving industry; licensing is a crowded space and getting that all important first-deal or first-break is crucial but can take time.  License This! gives brand innovators the perfect platform to shine, and get noticed.  At Wynne-Jones we know one of the first steps any creator should take is safeguarding their IP. We are delighted to sit alongside this year's judges, to help make License This! a truly great opportunity for the lucky winners."

Victor Caddy, Director, Trade Mark & Design Partner, Wynne-Jones IP

Previous winners and runners up include:

May the thoughts be with you Larkshed Media

2016 WINNER - May The Thoughts Be With You, a design brand which began as a self-published book and is now represented for licensing by Larkshead Media

I like birds greeting card hummingbird JELC Licensing

2016 RUNNER UP - I Like Birds, a greeting card brand which is now represented for licensing by JELC


Ioguis License This Winner Spanish Yoga

2017 WINNER - Spanish children’s brand Ioguis



2018 winner (Character & Animation) - Oddcats!


2018 winner (Brand & Design) - Animals!