License This! competition

Do you own the rights to a brand, property or creative asset that is ready for brand licensing? Are you looking to develop partnerships for consumer products for your brand(s)? The License This! competition could be the answer.

The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brand. With more submissions than ever before, last year's competition introduced a new category to better reflect the variety of entries. The two categories are Character & Animation and Brand & Design. The six finalists chosen will pitch against one another live at the show to win one of two free stands at BLE 2019 and LIMA (Licensing Industry Merchandisers' Association) membership for one year.

Judges will be announced when entries open in May 2019! Entries will close on 29th August.

Previous winners and runners up include:

May the thoughts be with you Larkshed Media

2016 WINNER - May The Thoughts Be With You, a design brand which began as a self-published book and is now represented for licensing by Larkshead Media

I like birds greeting card hummingbird JELC Licensing

2016 RUNNER UP - I Like Birds, a greeting card brand which is now represented for licensing by JELC


Ioguis License This Winner Spanish Yoga

2017 WINNER - Spanish children’s brand Ioguis



2018 winner (Character & Animation) - Oddcats!


2018 winner (Brand & Design) - Animals!