License This! competition

Do you own the rights to a brand, property or creative asset that is ready for brand licensing? Are you looking to develop partnerships for consumer products for your brand(s)? The License This! competition could be the answer.

The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brand. With more submissions than ever before, this year's competition introduced a new category to better reflect the variety of entries. The six finalists pitch against one another live at the show to win one of two free stands at BLE 2019 and LIMA membership for one year which gives them access to free content, networking events, training and more. All finalists receive legal consultation from IP experts and competition sponsor, Wynne-Jones.

2018 winners

Character & Animation



Brand & Design



Our Judges

The competition was chaired by Kelvyn Gardner, the Managing Director of LIMA UK. Our sponsor and cross-category judge was Cristina Schiavone from Wynne-Jones. 

Wynn Jones License This Competition


Character & Animation

Dan Grant - Director of Licensing Danilo Promotions

Nikki Samuels - Licensing Director Sambro

Clare Piggott - MD Larkshead Media

Julia Redman - Head of Buying M&Co

Steve Manners - Exec Vice President CPLG

Brand & Design

Stuart Cox - Founder I Like Birds

Vicki Thomas - Owner Vicki Thomas Associates

Sarah Lawrence - OwnerThis is Iris

Jehane Boden Spiers - Owner JEHANE Ltd

Will Stewart - Managing Director The Point 1888

Previous winners and runners up include:

May the thoughts be with you Larkshed Media

2016 WINNER - May The Thoughts Be With You, a design brand which began as a self-published book and is now represented for licensing by Larkshead Media

I like birds greeting card hummingbird JELC Licensing

2016 RUNNER UP - I Like Birds, a greeting card brand which is now represented for licensing by JELC


Ioguis License This Winner Spanish Yoga

2017 WINNER - Spanish children’s brand Ioguis who are exhibiting at this year’s BLE on stand A57