Delivered through seminars, workshops and 1-2-1 consultancy sessions, this CPD-accredited course worth £499 helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners to enhance their product range through branded consumer products and protect their bottom line.
With bottom lines getting squeezed and competition more fierce than ever before, retailers are under increasing pressures to stand out in the marketplace and deliver products that consumers love, time and time again. Brand licensing can help to address these issues by leveraging existing loyal fanbases that can help to differentiate your proposition.
The Retail Mentoring Programme will arm you with the tools you need to make informed decisions and successfully negotiate licensing deals to expand your offering on store shelves.
Why brand licensing is crucial for retailers
"Licensing has always been a hard task to train people on and a hard task to delegate. With the introduction of the Retail Mentoring Programme, we now have three team members who are better informed, trained and qualified in licensing than we as a senior team ever have been. We’re already seeing a more empowered approach to licensing and one of our delegates has already signed two new licenses that wouldn’t have been possible had it not been for his participation in the programme."
Pat Wood, Managing Director at TruffleShuffle.com
Who should apply?
- Buyers and designers with existing licensing programmes
- Buyers and designers engaged in licensing but want further development
- Teams who would like to learn how to develop their licensing relationships
- Teams looking for cross-category opportunities
- Individuals new to retail and hoping to develop their career and expertise within licensing