About the Event

The definitive event for the European brand licensing industry

Brand Licensing Europe is the only pan-European event dedicated to licensing and brand extension, bringing together 280+ leading brand owners with 7,500+ retailers, licensees and manufacturers for three days of deal-making, networking and trend spotting. BLE is a must-attend event for anyone looking to discover and secure deals with the hottest brands, characters and images available for licensing.

Brand Licensing Europe 2017

BLE 2018 Theme

Chupa Chups at Brand Licensing Europe

Our theme for 2018 is Food & Beverage (F&B), in line with the latest trends within the licensing industry. It is one of the fastest growing and most robust categories within licensing, while also being incredibly innovative and dynamic. It reinvents itself continuously in line with new trends and lifestyle choices.

When & Where

Opening Times:
9th October     9:00 - 17:00
10th October  9:00 - 17:00
11th October  9:00 - 16:00

Venue Address:

Olympia Grand, London
Hammersmith Road, W14 8UX

LIMA logo

Event Sponsor - LIMA

LIMA - the International Licensing Industry Merchandisers’ Association - is the leading trade organization for the global licensing industry.  Founded in 1985, LIMA’s mission is to foster the growth and expansion of licensing around the world and create greater awareness of the benefits of licensing to the business community at large.  Headquartered in New York, LIMA maintains offices in Australia, China, Germany, Japan, Mexico and the United Kingdom. Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, and worldwide networking events.  LIMA is the exclusive sponsor of Licensing Expo and Brand Licensing Europe.  Visit www.licensing.org for more information.