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Brand Licensing Handbook

Brand Licensing Handbook


This guide contains everything you need to know to get started in the licensing industry, including:

  • Insight into the business of licensing, including typical costs
  • A breakdown of the licensing contract, key terminology and genres
  • Case studies and style guides from leading brands, including Bluey, McDonald's and Primark
  • Analysis of top trends and a breakdown of the overall market.
Global Licensing Group