"Brand Licensing has become a business imperative for any brand owner or product maker looking to take their company to the next level. It is one of the best ways to create an experiential shopping opportunity for customers to engage with beloved brands in novel ways."
Steven Ekstract - Brand Director, Global Licensing Group
Brand Licensing, Collaborations, Partnerships - Explained.
What is brand licensing ?
Brand licensing allows you to ‘rent’ a well-known brand and use it on your products. Connecting a powerful brand to an in demand product helps to increase sales and drive additional revenue. The global licensing industry has now reached over $300bn, helping bring together more and more much loved brands to their fans and consumers in new and innovative ways.
How can licensing benefit you?
Licensing is the ultimate marketing power tool. From giants to local gems, everyone's in on it. Think entertainment, sports, heritage – all packed into products that jazz up your everyday.
Unlock new brand realms, store territories, or uncharted shopping havens. Brand licensing lets owners expand, conquer new fan territory, and enter fresh business realms, minus the manufacturing maze.
How can licensing benefit me ?
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to small businesses. Spanning entertainment to sports to heritage brands, all categories can be incorporated into a licensed product to increase brand exposure into consumers' day-to-day lives.
Licensing can extend a brand into new categories, areas of a store or into new stores entirely. Brand licensing is a way for brand owners to increase their current fan base and move into new businesses categories without major investment in new manufacturing processes.
It allows retailers and manufacturers to stand out from the competition and offers consumers the hottest brands, as well as driving sales.
Uncover everything you need to know about brand licensing
Designed to simplify the complex world of brand licensing, Licensing Unlocked provides everything you need to confidently navigate the show and beyond.
Gain expert insights, tools, and resources from some of the industry’s brightest minds to help you:
- Decode brand licensing terminology and speak the language.
- Master the essentials and prepare for your meetings.
- Understand brand licensing contracts and legalities.
- Choose the right partners for optimal commercial success.
- Stay ahead of the curve by uncovering the latest market and product trends.
Equip yourself with the knowledge to make the most of BLE and take your licensing expertise to the next level!
Your free event guide
Our New to Show guide gives you everything you need in the lead up to the show:
- A simple guide into the world of licensing, what it is, how it intertwines with Brand Licensing Europe, and how it will benefit you
- A bank of terminology you need to know to enter this industry with confidence, and what information to gather before the show
- Pre event and post event checklists, to make sure you are prepared for everything BLE has to offer
