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Discover the widest range of brands available for license in Europe

Brands shape our identity, choices, and emotions. From what we wear to what we consume, using beloved brands is a powerful way to connect with consumers and grow your business.

What will I get to do?

  • Meet thousands of well-known brand owners who are looking to partner with you
  • Find inspiration for your next product range and gain practical advice and tips
  • Stay ahead of the latest consumer trends, and discover which brands will (and won't) be "hot" next year

What to expect

Europe's biggest collection of licensors

With hundreds of brand owners across sports, entertainment, art, FMCG and more all in one place, make September the most efficient month of your year.

Meetings, meetings, meetings

Save time and money by fitting in months’ worth of critical meetings, both in-person and online, with brand owners in just 3 days.

Jaw dropping stands and installations

Take inspiration from the thousands of products and brands on display to help you visualise how these IP fit in your current product catalogue. Not to mention the branded bars, interactive features and free-to-attend education.

We had lots of meetings and our calendars were back-to-back with productive conversations – including plenty of catch ups with retailers. We had plenty of drop-ins and people visiting the stand too. Overall, the atmosphere of BLE was very buzzy and the show floor felt busy and lively which was great to see. The European licensing industry was really well represented, and they were also very engaged with the event. There was a positive vibe during the show, and it left us all feeling like there’s lots to look forward to in 2024.

John Taylor, VP Northern Europe, WildBrain CPLG

WHO SHOULD ATTEND?

  • Buyers/Retailers
  • Merchandisers
  • Product Designers
  • Product Manufacturers
  • Attraction & Supplier companies (theme parks, cruise lines, museums…)
  • Restaurants & Suppliers
  • Wholesalers
  • Sales & Business Development
  • Marketing & Marketing Agencies
  • Advertising Agencies
  • Partnership Manager
  • PR & Media related to consumer trends, retail, brands and trade
  • Service providers specialized in brand rights & licensing agreements
  • Brand / IP Owners & Agents

When & Where

2026 Dates

Tuesday 6th October: 09:00 - 17:00
Wednesday 7th October 09:00 - 17:00
Thursday 8th October: 09:00 - 16:00

Our Venue

Excel London
1 Western Gateway
Royal Victoria Dock
London Docklands
E16 1XL

Website: www.excel-london.co.uk

Global Licensing Group