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Brand Licensing for Gaming

Why Brand Licensing ?


With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers, brands are paying attention to the markets through licensing, products, partnerships and more.

For either consoles games to apps, licensing has a range of opportunities for brands to tap into their fans with digital or physical products.

Licensed Gaming & E-Sports Examples in the News

Licensing Global

Discover the latest news and updates in the gaming & eSports licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.

Gaming & E-Sports at Brand Licensing Europe


As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.

Brand Licensing Handbook

Brand Licensing Handbook

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

Brand Licensing Sales Brochure

Sales Brochure

Find out more information about exhibiting at the show, read statistics and feedback from the 2023 event.

Global Licensing Group