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Licensed products still lead the toy sector as both adults and children still look to licensed toys and collectibles, driven by properties such as Fortnite, Minecraft, Sonic and Harry Potter.
The toy industry has sold over $35.4bn in licensed merchandise with success stories including Ryan’s World Youtube success, L.O.L. Surprise and continued demand for established games such as Uno, Monopoly and Lego.
Juli Boylan, Vice President, Franchise Development and Outbound Licensing, Spin Master
Discover the latest news and updates in the toy licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Find out more information about exhibiting at the show, read statistics and feedback from the 2023 event.
