Why Exhibit

In 2018, licensed merchandise generated $280.3bn in retail sales. Exhibiting at Brand Licensing Europe will give you the opportunity to gain global exposure while securing new revenue streams by securing licensing agreements. 

  1. Meet the key players in the European licensing industry – more than 7800 retailers and manufacturers from 82 countries attend BLE searching for new brands to license  
  2. Secure new licensing deals – use our dedicated matchmaking service to search through all registered attendees and book meetings pre-show
  3. Showcase your brand at the only pan European licensing event – display current and upcoming licensed products to retailers and manufacturers looking for their next big retail opportunity
  4. Extend your brand into new categories & territories - Get in front of the widest range of product manufacturers and retailers in Europe representing apparel and DIY to beauty and homewares 
BLE 2018 why exhibit

Schedule a call with a member of our team to find out more about exhibiting.

Find out about the show, the visitor sample, country breakdown and more.

Find out more about sponsorship opportunities for 2019​.


Licensing can offer new revenue streams to any brand from the big entertainment studios to football clubs or museum brands. Find out more about your specific industry below and how it can apply to you:

Animation Brands


Art and Design Brands

Art & Design

Sports Brands




Toy Brands


Gaming and eSports

Gaming & eSports

Heritage and Non Profit

Heritage & Non-profit

Corporate Brands

Corporate Brands

“We are so impressed this year especially with not just the number of UK retailers attending the show but the number of retailers from across continental Europe who are seeking the show to find new properties and new innovations to bring to their consumers”

Managing Director Europe & Asia Pacific, Beanstalk

“BLE is a great place for us to launch new products because everybody is here. You have all the trade press, all the big companies that you would want to know in one spot.”

Company Assistant, Pink Key Consulting

Connect with key licensing professionals with our Matchmaking Service

Our Meetings Service is a free meetings platform available to all exhibitors to help them find new partners to connect with. From El Corte Ingles to Pull & Bear, over 7,800+ retailers and manufacturers attend BLE every year to meet with brand owners and agents to develop licensed consumer products – this is your chance to secure meetings with them. Learn more about the Meetings Service.

Who you can meet as an exhibitor:

From Carrefour to Ravensburger and from El Corte Ingles to Pull & Bear, over 7,800+ retailers and manufacturers attend Brand Licensing Europe each year to meet with brand owners and licensing agents to develop licensed consumer products and discover new brands to license.

Amazon Asos Pull&Bear Panini Tesco El Corte Ingles