For those new to brand licensing, Brand Licensing Europe offers a focused and supportive environment to build your network, learn the basics, and discover new opportunities without feeling overwhelmed. There’s no quicker and easier place to learn the industry than at the event, where it all happens.
Visiting for the first time
Keynotes and seminars
Meeting with exhibitors
Browsing and walking the show floor
What is licensing?
The bond between a brand and its fanbase is incredibly powerful, built on emotion and memories. Consumer products bring brands to life in exciting and unexpected ways, with surprising collaborations like Stranger Things and Lego or Heinz and Absolut.Â
Licensing, which allows companies to "rent" a popular brand for use on their products, leverages this emotional connection to boost sales and create new revenue streams.Â
This strategy's effectiveness is evident, as global retail sales for licensed products reached $356.5 billion in 2023.
What to expect?
- Explore thousands of brands and products across all categories under one roofÂ
- See into the future of what will be hot on retail shelves
- Connect with the decision makers from the European brand licensing industry, strike up deals, network and grow your presence.
- Learn the basics and get insights from industry leading keynotes and expert-delivered trend sessions
- Experience the creativity and magic of this industry first-hand
Using the event planner as a first-time attendee
As part of your registration for BLE, you will automatically gain access to our online platform, a free resource center to help you navigate the show and prepare your visit. What’s included:
- Explore every IP that will be on the show floor, learn about them and request a meeting with the brand owner
- Build your personal calendar, filled with all your meetings, content sessions you want to watch, networking you can’t miss and most importantly, breaks.
- Get access to detailed event information, like the floorplan, attendee list and more
Your free event starter pack
Our New to Show guide gives you everything you need in the lead up to the show:Â
- A simple guide into the world of licensing, what it is, how it intertwines with Brand Licensing Europe, and how it will benefit youÂ
- A bank of terminology you need to know to enter this industry with confidence, and what information to gather before the show
- Pre-event and post-event checklists, to make sure you are prepared for everything BLE has to offerÂ
The world's biggest brand owners, all in one place
Brand Licensing Made Easy
Prepare for the BLE with our on-demand knowledge hub, Licensing Unlocked.Â
Designed to simplify the intricate world of brand licensing, you’ll find everything you need to fully equip yourself for the show and beyond.    
Access module one of our unique in-depth training hub Licensing Unlocked for free and learn essentials!  
In module one, 'Licensing Explained', Susan Bolsover (the brains behind Lightbulb Licensing) will:  
- Demystify brand licensing and industry jargon.  
- Reveal avenues for revenue generation.  
- Show you how brand licensing can bolster businesses from various angles.   
- Explain the essential players involved in the licensing process. 
When & Where
2026 Dates
Tuesday 6th October: 09:00 - 17:00
Wednesday 7th October 09:00 - 17:00
Thursday 8th October: 09:00 - 16:00
Our Venue
ExCeL London
1 Western Gateway
Royal Victoria Dock
London Docklands
E16 1XL
Website:Â www.excel-london.co.uk
