Discover what's on at Brand Licensing Europe
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BEFORE THE SHOW
Event Planner
As part of your registration for Brand Licensing Europe, you will automatically gain access to our online Event Planner, a free resource center to help you navigate the show, organize your calendar and see who you could meet.
Your Guide to Brand Licensing Europe
This session is a must-attend for new attendees flying solo or previous attendees eager to see what’s new this year. Hear tips on how to navigate the show floor so you leave feeling it was an event created just for you. It’s the perfect chance to meet other first-time attendees to kick start your networking for the week.
The musical dimension of Brand Licensing Europe is proudly presented by Bravado, connecting the world's most influential artists with innovative brand partnerships. Listen to the official Brand Licensing Europe playlist, brought to you by Bravado.
Show Floor Tour
Join members of the Brand Licensing Europe team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.
Brand Licensing Explained
A session led by experienced industry veterans on the basics of brand licensing, key terminology, main players, trends, market definitions and more. It’s the best way to get up to speed so that you can have the most beneficial meetings.
First-time Attendee Guide
Unsure where to start and feeling overwhelmed? Download our new to show event guide, whether you're new to licensing or looking to expand your knowledge, to help you plan and prepare. It covers the basics of licensing, includes a helpful word bank, planning prompts, tips for effective meeting invites, and pre- and post-event checklists to maximise your time at BLE. Â
Licensing Unlocked
Licensing Unlocked is your simple and trusted source to discover the brand licensing world and figure out if it’s right for you.  We’ve assembled some of the brightest minds in the industry to cover all the essentials, provide actionable insights, and share real-life case studies.
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AT THE SHOW
Content Sessions
The License Global Theatre will host many panels and speakers, talking about a range of topics surrounding brand licensing and extension. Whether you’re looking for 101 sessions, trend reports or discussions around huge shifts in the market, there is something for everyone’s needs.Â
Networking Happy Hours
Join our networking Happy Hours on the showfloor for a great opportunity to unwind, make new connections, and enjoy a beverage. Â All attendees are welcome! Who knows who you could meet?
The Retail Lounge cared for by Care Bears
Exclusive dedicated space available to retail badge holders only. The ideal quiet space to host meetings, catch up on work and take a break from the busy show floor.
Our Head of Retail Laura Freedman-Dagg is available to support with any questions and recommendations to improve their experience at the show.
Networking Hub
New to brand licensing or looking to sharpen your skills? The Networking Hub offers expert-led sessions, interactive networking, and mentoring to help you navigate the industry. Join us for speed networking, happy hours, and "ask the expert" sessions—perfect for expanding your knowledge, gaining insider advice, and growing your professional network.
Character Parade
The much-loved character parade will once again take place through the bright lights and colourful booths of the show floor. Get ready to snap a selfie with your favourites as they wander the aisles!
When & Where
2026 Dates
Tuesday 6th October: 09:00 - 17:00
Wednesday 7th October 09:00 - 17:00
Thursday 8th October: 09:00 - 16:00
Our Venue
ExCeL London
1 Western Gateway
Royal Victoria Dock
London Docklands
E16 1XL
Website:Â www.excel-london.co.uk
