The much-loved character parade will once again take place through the bright lights and colourful booths of the show floor. Get ready to snap a selfie with your favourites as they wander the aisles!

Join members of the Brand Licensing Europe team to tour the show floor, discover the must-attend activations and know where to go or who to ask for help or advice. The tour is open to anyone visiting the show for the first time or those who need a refresher.

The License Global Main Stage will host many panels and speakers. Whether you’re looking for 101 sessions, trend reports or discussions around huge shifts in the market, there is something for everyone’s needs. 

The Networking Hub offers expert-led sessions, interactive networking and mentoring to help you navigate the industry. Join us for speed networking, happy hours and "ask the expert" sessions

Visit WildBrain's Teletubbies and Strawberry Shortcake booth to explore their sweet and playful worlds. Stop by for a delicious treat and fun giveaway, meet the iconic characters bringing BIG HUGS and a sprinkle of joy, and discover the licensing opportunities driving momentum for these two beloved global brands. 

Solve the mystery of your hunger at the Scooby-Doo themed show floor café - brought to you by Warner Bros. Discovery Global Consumer Products. Network with fellow attendees over snacks and refreshing drinks and refuel between sessions with a delicious selection of food and beverages.

Brought to you by Hasbro, the café reimagines the world of My Little Pony as a vibrant lifestyle destination. Grab a coffee, enjoy a sweet treat and immerse yourself in a colourful, playful atmosphere. 

Join Warner Bros. Discovery executives for an exclusive keynote revealing how Harry Potter maintains cultural relevance and commercial success 25 years after its debut, with actionable strategies for extending IP longevity across global markets.

Join Carrefour, Jazwares and Sun City for an exclusive session diving into their recent Pokémon collaboration, offering insights into retail strategy innovation and high-impact brand partnerships, with actionable tips on leveraging collaboration to drive success in the licensing industry.

Hear from Diageo's Jennifer Gleeson and Declan Hassett about how Diageo uses licensing to extend the reach and relevance of its iconic brands by solving genuine consumer needs, enhancing occasions and unlocking new cultural touchpoints, all while staying true to each brand's heritage and purpose. 

License Global delivers an in-depth exploration of the latest trends and emerging opportunities shaping the world of brand licensing and collaboration.

Location-based experiences are one of the fastest-growing revenue streams in brand licensing – but they're also the most difficult to execute. Join XBOX's Bob Brennecke as he explores LBE from initial concept to opening day, sharing the frameworks, lessons, and strategy that brand executives need to know.

What does it take to build an entertainment brand that becomes part of people's lives across generations and around the world? Join BBC Studios' Suzy Raia for a conversation exploring how authentic storytelling can evolve into a global, multi-platform franchise.