Discover the Widest Range of Brands for License in Europe
The creative and wonderful world of brands comes together for 3 days at Brand Licensing Europe, the only tradeshow in Europe where thousands of manufacturers and retailers gather to discover the newest and biggest IPs.
Attending BLE will allow you to:
- Delve into upcoming consumer trends
- Source inspiration from thousands of products on display
- Start conversations that could lead to your next successful product range
From Acamar to FC Barcelona and from Hasbro to the V&A, BLE is the most efficient way to discover a huge range of licensable brands across all catgories and territories – from emerging trends to household names. This show has it all.
What You Can Expect from a Visit to BLE
Meetings, meetings and meetings
This year's hybrid format allows you to connect in-person and online, opening up more opportunities than ever to meet with new and existing partners from the European licensing community.
The biggest collection of licensors in Europe
With hundreds of brand owners across sports, entertainment, art, FMCG and more all in one place, make November the most efficient month of your year.
Jaw dropping stands and installations
Take inspiration from the thousands of products and brands on display to help you visualise how these IP fit in your current product catalogue. Not to mention the branded bars, interactive features and free-to-attend education.
Who at Attends BLE?
" It is really important for us to attend Brand Licensing Europe to see the different trends that are coming through and experience all the different stands that are here, so we can see if we are missing anything from our product range. "
Assistant Merchandiser, Mothercare UK
2021 Theme: What's Next?
What’s next - It’s an obvious question but knowing where to start can be overwhelming. Let BLE take the guesswork out of your strategic planning. The 2021 show will give you an overview of the most important considerations for doing business in 2022 and beyond.
RETAIL
Enjoy sessions on 'What's Next' at retail to help you identify trends and leverage brands in new ways to engage with consumers, be that in store or online.
INDUSTRY INNOVATIONS
Be inspired towards a more sustainable future by learning about the great strides forward that our industry is already taking - in partnership with Products of Change.
WHO'S NEXT?
Discover the trailblazers, pioneers and who is making change in licensing and how they're doing it in the new Agents of Change gallery. Join us in celebrating the industry together.
Learn How We're Keeping You Safe This November
AllSecure is Informa's approach to enhanced health and safety standards at our events in wake of the COVID-19 pandemic. Whether you're an exhibitor, attendee, speaker or sponsor - AllSecure will allow you to safely connect, learn and do business effectively at Brand Licensing Europe.
What is Licensing?
Brand licensing connects powerful brands with their consumers in new ways through consumer products, services or experiences. ‘Renting’ a popular IP and incorporating this into an already established product catalogue helps to increase sales and revenue as well as brand exposure.
Brand owners, manufacturers and retailers all contribute to the global licensing industry reaching $292bn in 2020, each having a vital role in getting these exciting products into consumer’s hands.
Download The Brand Licensing Handbook 2021
This free guide contains everything you need to know to get started in the licensing industry, including:
- Insight into the business of licensing and the different categories
- Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more.
- A breakdown of the licensing contract, key terminology, design and more
- Analysis of top trends and a breakdown of the overall market.
Official Organiser
Official Publication
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