DISCOVER THE WIDEST RANGE OF BRANDS

AVAILABLE FOR LICENSE IN EUROPE

Imagine a space where crayons become lip gloss, museum masterpieces transform into streetwear apparel, and a casual "what if?" over coffee becomes the collaboration that rewrites your entire product roadmap. That's not imagination, that's three days at Brand Licensing Europe.

WHERE GLOBAL BRANDS MEET GLOBAL OPPORTUNITY

This is where thousands of global brands break free from their usual boxes and collide with Europe's most dynamic retailers, manufacturers, and creative minds. Entertainment icons. Premier League legends. Gaming sensations. Heritage institutions. Viral phenomena. Your favourite food brands. They're all here, ready to be reimagined, recombined, and reinvented into partnerships that resonate from London to Lisbon, Berlin to Barcelona.

12,000+

IN ATTENDANCE

6,000+

CONFIRMED MEETINGS

300+

EXHIBITING COMPANIES

41%

CEO/VP/DIRECTOR LEVEL ATTENDEES

70+

COUNTRIES REPRESENTED

30+

CONFERENCE SESSIONS

WHY SHOULD YOU BE THERE?

Because creativity rarely happens alone in boardrooms.

Uncover what's trending before it hits shelves: Get early access to the brands and IPs that will dominate European consumer spending in the next 24-36 months
Turn handshakes into game-changers: Meet face-to-face with the global brands and European retail decision-makers who can greenlight your next bestseller
Solve your biggest product challenges: Whether you're hunting for the perfect brand match or seeking fresh ways to energise existing lines, the answer is walking the floor

In short, it’s the creative spark that takes your business somewhere it's never been.

KNOWLEDGE COMES IN MANY FORMS.

DESIGN YOUR OWN JOURNEY.

MEETINGS, MEETINGS, MEETINGS

Schedule strategic meetings with brands in one place, saving on flights and trains across Europe.

WALK THE SHOW FLOOR

Discover IP you didn't know existed and partnerships you never considered.

DIVE INTO FREE CONTENT SESSIONS

Industry experts share insights that transform how you think about brands and what's coming next.

NETWORK EVERYWHERE

The best connections often happen through spontaneous conversations around the show at bars, interactive installations or even the queue for lunch

The real win? Walking out full of ideas, a phone full of new contacts, and a completely fresh perspective on what's possible. Whether it’s from a meeting, a spontaneous conversation, or a content session that makes you rethink everything – that's success at Brand Licensing Europe.

Come curious. Leave transformed.

WHO WILL BE THERE?

From strangers to business partners.

THE PEOPLE WHO MAKE BRAND LICENSING EUROPE WORK

THE IP GUARDIANS

You've built something people love – a franchise, property, or brand with real cultural pull. You're here to find partners who can extend your IP into new categories and markets while protecting what makes it special. Also known as, our exhibitors >

THE SHELF CURATORS

You control the shelf space, the online real estate, and the direct line to consumers. You decide what makes it into shoppers' hands – and what doesn't. You're here to find the licensed products that will fly off shelves and keep customers coming back.

THE MAKERS & IMAGINATORS

You turn ideas into tangible products people actually buy. Whether it's toys, apparel, homewares, or tech, you're here to find the IP that transforms your line from "nice" to "I need that now."

THE STORYTELLERS

You're the campaign builders and activation architects who make people care. You're hunting for brands with cultural heat, passionate fanbases with decades of history and fans, and the flexibility to become your next big moment.

THE DEAL ARCHITECTS

You're the behind-the-scenes specialists – agencies, designers, consultants – who bring licensing deals to life. You're here to connect with brands and businesses who need your expertise to turn handshakes into bestsellers.

No matter which one you are, you're here for the same reason: to find the brand partnership, the insight, or the connection that changes everything.

NEW TO LICENSING?

Learn more about the industry that generates $389.8bn dollars in retail sales and how your business can be a part of it with our free handbook - it includes:

Insight into the business of licensing
Typical costs
Breakdown of the licensing contract
Key terminology and genres
Case studies and style guides

LEARN MORE