How to get involved in Brand Licensing

🗓️6-8 October, 2026 📍ExCeL London

Unlock new opportunities with Licensing

Licensing connects brands, products, and consumers in fresh, engaging ways—whether you're a retailer, manufacturer, or IP owner. In 2024, the brand licensing industry generated $369 billion, growing nearly 4% year-over-year—making licensing a lucrative opportunity.

Licensing boosts revenue through royalties and product sales, but its impact goes further. It expands brand reach, attracts new audiences, and opens new market opportunities without major investment.

For retailers and manufacturers, it provides a competitive edge—offering sought-after brands and increasing customer spend.

Download the event brochure

Benefits for Brand Owners / Licensors

Benefit from unrivalled exposure and brand extension opportunities

Receive royalties from sales generated from licensed products & services
Increase brand awareness and expand your current fan base
Move your brand into new businesses categories without major investment in new manufacturing processes
Licensing is a powerful marketing tool

Benefits for Licensees / Manufacturers

Dive into the world of brand licensing and discover how you can get started.

'Rent’ a well-known brand and use it on your products
Connecting a powerful brand to an in-demand product helps increase sales and drive additional revenue
Engage new and existing customers with exciting in-store activations
Limit your inventory risk by enabling you to leverage the success of an already established brand

How to get involved in Brand Licensing

So, is Licensing right for your business?

Many believe licensing is only for large businesses, but that’s a myth. Opportunities exist for brands of all sizes—if you know where to look.

Brand Licensing Europe: Where Deals Happen

Brand Licensing Europe brings together thousands of brands, retailers, manufacturers and agents to sign licensing deals and discover the newest trends in the brand licensing industry.

Europe’s Premier Licensing Event - Showcase your IP alongside thousands of brands at the Europe's only brand licensing event.

Exclusive access to decision makers you can't meet anywhere else: Connect with 8,000+ decision makers from the biggest global retailers & manufacturers actively seeking new brand partnerships.

Measurable Return On Investment: Meet with existing partners, discover new potential collaborations, and sign partnerships that will define your next product lineup.

Powerful Networking & Relationship Building: Your brand’s next breakthrough begins with a conversation—and those conversations happen at Brand Licensing Europe.

Why Exhibit?

By exhibiting at the show, you can:

💡 Spotlight Your Brand to Thousands - Showcase your licensed products to retailers and manufacturers eager for their next retail breakthrough.

🤝Generate Qualified Leads and Sign Deals - Meet with current partners and create new connections based on your interests by using our exclusive matchmaking platform

🌐 See the Future of Fandom & Consumer Culture Before Your Competitors - Position your brand at the center of licensing innovation, where you'll gain critical visibility into the future retail landscape and consumer trends 24-36 months ahead of the market.